Morley College London short course marketing campaign wins Gold at the FE First Awards

Morley College London’s January 2024 marketing campaign “Discover your Passion” last night won Gold at the 2025 FE First Awards, winning the Award for Best Communication Campaign. 

The FE First Awards celebrates the achievements of marketing teams in colleges and sixth forms from across the country. The prestigious event is the only awards to solely celebrate marketing in the further education arena.

Morley’s campaign, titled “Discover your Passion”,  celebrated individual creativity. The innovative campaign struck a chord with audiences in London, resulting in strong engagement and enrolment growth for Morley’s highly-regarded creative arts, performance and humanities short courses.     

The campaign ran on radio, social media, out of home, and search reminded audiences of the enjoyable and creative aspects of studying at Morley, showcasing its reputation as a premier adult learning centre in London. 

Allan Carruthers, Head of Sales and Marketing commented!

“It was amazing to win the FE First award – there were a lot of large college groups at the event, so this award is wonderful recognition of Morley’s innovation and commitment to improving the enrolment process for students.

Feedback from the judging panel was that this nomination was one of the best they had received – with clear strategy, tactical approach and clear demonstrations of return on investment.”

Morley’s short courses offer something for everyone – why not discover your passion and enrol in a Morley short course today!