Introduction to Fashion Business

When & Where

13 January 2025 - 10 March 2025 ( 24 hours, 8 weeks )
Evening, Monday
View course timetable
Online

Quick Facts

Availability Yes
Tutor TBC FAC HPL - Grade H
Course Code C24FACC09B
Suitable For 19 year olds and up are permitted on this course

What you will learn

This online course is designed to provide aspiring fashion entrepreneurs with the knowledge and skills necessary to establish and grow their own fashion brand. Participants will learn the key elements of building a successful fashion business, from concept development to marketing and sales strategies. This course is suitable for individuals interested in starting their own fashion label or launching a fashion-related business.

Learning Outcomes

By the end of this course, you will be able to:

Gain insights into the fashion industry, including trends, consumer behaviour, and market dynamics.
Identify target audiences and market segments for a fashion brand.
Create a unique brand identity, including logo, tagline, and brand story.
Develop a brand strategy that aligns with the target market and brand positioning.
Understand the importance of quality, materials, and ethical sourcing.
Learn how to develop a comprehensive business plan for a fashion brand.
Explore different marketing channels and strategies for fashion brands.
Develop strategies for incorporating sustainability into the brand's values and operations.

Cost

Full fee

£220

Concession fee

£165

Class format and activities

Online lectures, discussions and presentations structured around how to; Present a brand concept and marketing strategies. Evaluation of the feasibility and market potential of the brand concept. Outline and structure a business plan